I’m an Experience Designer, with a Masters Degree in Design and a long history as an art director. From this I gained valuable people and project management skills. Which enabled me to solve design problems in creative, team-based environments.
Experience design has allowed me to flourish as an adaptable all-rounder. My approach is fuelled by intense curiosity and consideration for others. My strengths lie in people engagement, ideation and bringing concepts to life with a pencil or computer.
I regularly use co-design workshops, research, usability testing, analysis and design to deliver projects in a range of sectors. These include: travel, loyalty, finance, charity, retail, disability and government.
I’m thrilled to work on diverse projects within dynamic, agile teams. And believe that intuitive designs engage customers, and create lasting value for businesses.
I've completed work for these clients whilst working at syfte for the last two and a half years: